The Awit Awards
The AWIT AWARDS is an expression of the Filipino's undying passion for music - music etched in every Filipino's heart. Awit Awards is a prestigious award-giving body, spearheaded by PARI (The Philippine Association of the Record Industry, Inc.), that gives recognition to Filipino performing artists and people behind the making of Filipino recorded music.
- To recognize exceptional works of music and the people working behind it;
- To promote the Philippine music industry, artistry, and legacy;
- To champion music making and production, at par with global trends and excellence;
- To showcase talents in an event dedicated to music; and
- To reinforce the fight against piracy